Prime is a sports drink promoted as “naturally flavored beverages with 10% coconut water, BCAAs, antioxidants, and electrolytes” and they come in a number of different flavors. It is created and marketed by Prime Hydration, a company founded by YouTubers Logan Paul and JJ Olatunji (known as KSI).
History of the prime drink
On January 4, 2022, Logan Paul and KSI announced together on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. Paul and KSI partnered with Congo Brands in order to create the product. Prime became available to purchase in retail stores and via e-commerce in the United States. Prime was also launched in the United Kingdom, with the product manufactured by Refreshco. Prime has teamed with major supermarkets in the United Kingdom Asda and Aldi often selling out within minutes of going on sale.
Prime was the sponsor for Timmy Hill’s number 13 car for the NASCAR circuit.
On July 28, 2022, football club Arsenal F.C. announced a joint marketing agreement with the company, with Prime becoming the main sports drink supplier for Arsenal, and the drink is available for sale at matches at the Emirates Stadium in the UK.
Prime was nominated at the 12th Streamy Awards for ‘Best Creator Product’.
Who is Logan Paul
Logan Paul is an American internet personality, actor, and professional boxer. He rose to fame on the video-sharing platform Vine and has since become one of the most popular social media personalities in the world, with millions of followers on platforms such as YouTube and Instagram.
Paul is known for his comedic vlogs and skits, which often feature him engaging in outrageous and absurd behaviors. He has also acted in a number of films and television shows and has released music as a rapper. In addition, Paul has competed as a professional boxer and has had several high-profile matches.
Paul has been involved in a number of controversies throughout his career, including the posting of a video that showed the body of a suicide victim in Japan, which led to widespread criticism and backlash. Despite this, he has remained a popular figure and has a large and devoted following.
KSI (pronounced “KEE-sye”) is a British YouTuber and rapper. His real name is Olajide Olatunji, and he is known for his commentary and reaction videos on YouTube, as well as his music career. He has released several songs and has toured internationally as a rapper. KSI is also known for his involvement in several high-profile boxing matches, including his fight against fellow YouTuber Logan Paul in 2018.
Is primary drink healthier?
For all the drink’s popularity, experts say it doesn’t offer any benefits that regular food and water can’t provide. In more than moderate amounts, the drink even risks displacing foods that offer actual nutritional value, warns Anisha Mahajan, a registered dietitian and a Ph.D. candidate at the University of Guelph.